Upstand - Word of mouth

Upstand - Word of mouth

There is a new documentary out at the moment called Stutz...I loved it and told family and friends about it... the ones I knew would get it.

It’s a pretty cool feeling discovering something new and telling others about your  discovery. When you discover something we want to tell our tribe about our discovery because we know that they'll appreciate it, but it also portrays us as having some kind of 'inside knowledge' or edge. 

Who is Upstand's group of people, how do I picture the Upstand tribe? Do they love unique furniture that's innovative and works toward a better wellbeing.


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