What does it mean to have a marketing 'edge', it might be like having a point of difference to your competitors.
I can think of a few points of difference like, material type, lightweight, foldable, install in seconds and innovative but are they things that can make a lasting difference to the way somebody feels, I don't think so...To find Upstand's point of difference I need to go a bit deeper.
So what's Upstand's point of difference?
Matt.