Upstand - Upstand's EDGE

Upstand - Upstand's EDGE

What does it mean to have a marketing 'edge', it might be like having a point of difference to your competitors. 

I can think of a few points of difference like, material type, lightweight, foldable, install in seconds and innovative but are they things that can make a lasting difference to the way somebody feels, I don't think so...To find Upstand's point of difference I need to go a bit deeper.

So what's Upstand's point of difference?


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