Finding our 'Just Cause'

Finding our 'Just Cause'


...Over the Christmas break I've been writing down ideas for Upstand's vision or 'Just Cause'. I've been thinking about global issues and as a business how we can give back and show people what we believe in and represent. 

I was really moved after reading about Patagonia and how they stand for such a simple yet strong cause...'We're in the Business to save Planet Home'. 

I'm enjoying exploring and landing on Upstand's just cause, I'ts going to be a worthy exercise for laying a great foundation and steering the business forward.  



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