...Over the Christmas break I've been writing down ideas for Upstand's vision or 'Just Cause'. I've been thinking about global issues and as a business how we can give back and show people what we believe in and represent.
I was really moved after reading about Patagonia and how they stand for such a simple yet strong cause...'We're in the Business to save Planet Home'.
I'm enjoying exploring and landing on Upstand's just cause, I'ts going to be a worthy exercise for laying a great foundation and steering the business forward.
Cheers
Matt