Finding our 'Just Cause'

 

...Over the Christmas break I've been writing down ideas for Upstand's vision or 'Just Cause'. I've been thinking about global issues and as a business how we can give back and show people what we believe in and represent. 

I was really moved after reading about Patagonia and how they stand for such a simple yet strong cause...'We're in the Business to save Planet Home'. 

I'm enjoying exploring and landing on Upstand's just cause, I'ts going to be a worthy exercise for laying a great foundation and steering the business forward.  

Cheers

Matt

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